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    "result": {"data":{"contentfulSkillmeterBlogPost":{"url":"promoting-your-company-at-a-job-fair","title":"Promoting your company at a Job Fair:  How to do it the smart way","description":{"description":"<p>In\r\ntimes of Social Media and the internet does it still make sense for an\r\norganisation to participate at a Job Fair? Yes, because it gives companies as\r\nwell as jobseekers the opportunity to meet face to face without having to book\r\nfor any appointments.&nbsp;It\r\nallows you to make effective use of your time by meeting a large number of\r\npeople at the same place in a short period of time</p>"},"body":{"body":"<p>In times of Social Media and the internet does it\r\nstill make sense for an organisation to participate at a Job Fair? Yes, because\r\nit gives companies as well as jobseekers the opportunity to meet face to face without\r\nhaving to book for any appointments. It allows you to make effective use of\r\nyour time by meeting a large number of people at the same place in a short\r\nperiod of time. A recent survey conducted by the Society of Human Resources\r\nManagement/Career Journal revealed that 70 % of Human Resource departments rely\r\non Job Fairs to recruit employees.  Job\r\nFairs can still play an important part in a company’s long-term recruitment\r\nstrategy and increase brand awareness about the organisation.</p><p>How can you promote your business or recruitment\r\nagency effectively at a Job Fair? Here are some suggestions you might want to\r\nimplement in the future in order to maximise every minute spending there.</p><ul>\r\n<li>Find out who the target audience is and make sure\r\nit is the right one for your company. </li><li>Location does matter. Pay attention to where your\r\nbooth is positioned, choose possibly a location between two other great\r\ncompanies so that your booth traffic is high. </li><li>Announce in advance that you are exhibiting at a\r\nparticular job fair. Spread the word so that you attract as many jobseekers as\r\npossible. Linkedin, Twitter, Facebook, YouTube and a corporate blog are great\r\nways of doing it quickly and cost effectively. According to consulting firm Lee\r\nHecht Harrison 48 % of job seekers are active on social networking sites on a\r\ndaily basis.</li><li>Inform jobseekers about available job positions. Note\r\nthat sometimes companies are also exhibiting at fairs even without having any\r\ncurrent job vacancies.</li><li>Try to catch the visitors’ eyes’ instantly. You\r\ncould do many different things: presenting big posters, showing a corporate\r\nvideo or a recruitment video (if available) on a screen or by having two people\r\ndebating on a current career topic which visitors can stop by and listen to. </li><li>I remember once going to a Job Fair with 20 printed\r\nCVs. I was surprised that not one company was prepared to accept my CV. I\r\nalways got the same answer “You need to apply online”. Thus, instead of sending\r\naway candidates with their CV printouts equip your booth with computers in\r\nwhich candidates can easily fill in application forms on the spot or simply accept\r\ntheir printed CVs.  </li><li>Choose the right people to represent your company\r\nat this event. It would be a good idea to have some employees standing at the\r\nbooth and some walking around trying to get other visitors to visit your stall.\r\nYou could organise a draw by collecting peoples’ business cards and giving out\r\nprizes in regular periods. Bear in mind that those who are representing your\r\ncompany should be very knowledgeable about the organisation, the available job\r\npositions, the recruitment process, etc. How to speak in flattering terms about\r\nthe company is something they should all be good at. </li><li>Every corporate ambassador should be presentable, talkative,\r\npositive, informative and enthusiastic but not dominant. The focus should be on\r\nthe conversation and mobile phones should be switched off. Make sure your booth\r\nis always represented by someone and that snack breaks for employees are being\r\nallocated accordingly. </li><li>Set up a quiet corner in which mini-interviews can\r\nbe conducted with job applicants who meet the criteria for current vacancies. <strong></strong></li><li>Every company will have a corporate brochure to\r\ngive out to booth visitors but having a corporate ‘recruitment’ brochure would\r\nmake you stand out from the crowd. You could include information such as:\r\ncompany history, team members, corporate culture, reasons to be a great place\r\nto work, employees’ testimonials, employees’ perks etc. </li><li>Running a CV Corner in which jobseekers can get ‘free’\r\nadvice and feedback with regard to their resumes would surely attract long queues\r\nof applicants. That in itself would again catch peoples’ attention! </li><li>Having loads of business cards ready to be distributed\r\nis important too. Every time you interact with a Job Fair visitor hand out two\r\ncards, this will help you to spread the word quicker. A job applicant might\r\nknow someone else who could also be interested in working for this particular\r\ncompany. </li><li>Sometimes Job Fair organizers are offering expert\r\nspeeches on various topics throughout the event. It would be a great\r\nopportunity for your company having someone to deliver a speech on a relevant\r\ntopic. </li><li>Give out some merchandise gifts with your corporate\r\nlogo (e.g. calendars, writing instruments, key rings) or something more\r\noriginal that makes people talk and attract more visitors to your booth. For\r\nexample a t-shirt with the words written on it “Hire Me” or “Looking for a\r\njob”. </li><li>If you are working in the HR Department of a big\r\ncompany which has lots of open vacancies you might even want to run your own\r\ncorporate job fair. This gives you the opportunity to attract great talent by\r\nnot competing with any other company. <strong></strong></li></ul><p>As my last tip, remember that the person you\r\nmeet might not be a suitable candidate right now but could become a candidate\r\nor even a valuable customer in the future. Give therefore everyone some\r\npersonal attention who visits your booth at a Job Fair.</p>"},"authorName":"Karin Schroeck-Singh","authorBio":{"authorBio":"Karin Schroeck-Singh is a passionate Public Speaker, eBook Author, and a freelancing Online Content Producer. She has an MBA from the University of Leicester (UK) and gained 18 years of international work experience in Italy, the UK and India."},"publishedOn":"2015-03-27T18:53:29.990Z"}},"pageContext":{"id":"eaaa1af6-6bf3-54ab-8692-576ac3552a7a"}},
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