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    "result": {"data":{"posts":{"edges":[{"node":{"url":"7-recruiting-strategies-how-to-hire-great-employees","title":"7 Recruiting Strategies - How To Hire Great Employees","description":{"description":"<p>Recruitment has always been difficult but the present climate makes things harder. Fewer people are looking for work which means you need to know how to get the same awesome hiring results you are also hoping for with fewer resources to get the job done.</p><p>It can still happen, but you do need to go in with the right strategy. In this article, we take a look at seven recruitment strategies that will make your job easier.</p>"},"body":{"body":"<p>\r\n\tRecruitment has always been difficult but the present climate makes things harder. Fewer people are looking for work which means you need to know how to get the same awesome hiring results you are also hoping for with fewer resources to get the job done.</p><p>\r\n\tIt can still happen, but you do need to go in with the right strategy. In this article, we take a look at seven recruitment strategies that will make your job easier.</p><p>\r\n\t<strong></strong></p><p>\r\n\t<strong>Have an Online Presence</strong></p><p>\r\n\tSocial media is a great way to tell the world who you are. Targeted social media posts can be accomplished from a recruiting sense by not only spreading the word quickly but also doing so in a way that is designed to attract ideal candidates.</p><p>\r\n\tIt’s not just about slapping a “Now Hiring,” sign on your Twitter account. You want to make posts that will appeal strongly to your ideal candidates.</p><p>\r\n\tHopefully, this is something that you will do not just when hiring, but all the time. Maintain a social presence that remains consistent with your branding identity, and overall company values. Manage that and you will organically attract a group of like-minded followers.</p><p>\r\n\t<strong>Company Culture</strong></p><p>\r\n\tHaving a very visible company culture is a great way to not attract new employees, but new employees that share your values. The majority of millennials at least factor company culture into their employment decisions, with many saying that they value it more than compensation.</p><p>\r\n\tBut what exactly is company culture? Basically, it’s the feeling people have working for a business. Google is famous for having a very generous company culture, loaded with cushy amenities that make it very comfortable to work there.</p><p>\r\n\tThe free sushi and yoga classes are nice, but they don’t actually encapsulate what it means to have a thriving culture.</p><p>\r\n\tYou don’t need to shower your employees with gifts and perks to make them happy to work for you. You should, however, work on establishing a tone. A consistent feeling that the employee can dependably expect to encounter every time they show up to work (or turn on their computer, as the case may be).</p><p>\r\n\tIt’s completely permissible to have a competitive fast-paced company culture. The important things are to make sure that:</p><ul>\r\n\t\r\n<li>Your company culture is clear, even from the outside.</li>\t\r\n<li>It’s consistent. Not just a phrase or two tacked on to your website but something that is lived and breathed every day at work.</li>\t\r\n<li>It’s employee-centric. You want to make sure that people working for you feel recognized and appreciated. You can still expect hard work out of them, just go about it the right way.</li></ul><p>\r\n\t<strong>Improve Your Tech Stack</strong></p><p>\r\n\tThere are HR software programs that narrow candidate fields down to a few qualified candidates. Rather than spending hours sifting through the resumes of candidates who aren’t at all qualified for the job you can focus on a select few that meet the exact specifications of your job listing.</p><p>\r\n\tIt’s not a perfect system. You are beholden to the quality of the program, which, while efficient, lacks that human touch. It will trim the candidate pool back with algorithms, which are fast and precise, but not sentimental. It won’t incorporate human considerations into its “choices” the same way you might.</p><p>\r\n\tNine times out of time, this might not matter but sometimes it will deprive you of a good candidate that just can’t write an awesome resume. Someone you, as an experienced recruiter, might have been able to spot.</p><p>\r\n\tNevertheless, it’s a good way to save time during a highly competitive recruitment process. With this technology, you have much more time to dedicate to the most qualified candidates.</p><p>\r\n\t<strong></strong></p><p>\r\n\t<strong>College Recruitment Days</strong></p><p>\r\n\tCollege recruitment days are an obvious but effective way to bring in new talent. College kids provide a lot of bang for your buck. They bring in a completely fresh set of skills and knowledge, while also commanding only an entry-level salary.</p><p>\r\n\tMake sure that you put enthusiasm and effort into your college fair days. Make your booth notable. Send people whose personalities are not only friendly but consistent with the overall tone of your office. Remember that the idea isn’t just to find the most talented person — though you do want them. The overall task, however, is to find someone who will do the job well and stick around for a long time.</p><p>\r\n\tA tall order to fill from a college recruitment day, perhaps, but you can increase your chances of nailing it by taking the opportunity seriously.</p><p>\r\n\t<strong></strong></p><p>\r\n\t<strong>Network within Your Office</strong></p><p>\r\n\tPeople tend to associate with those who share their backgrounds. Perhaps your employees keep in touch with friends from school or professional development opportunities. Associates of your current employees can potentially serve as a good source of future staff members.</p><p>\r\n\tAsk around to find out if your team members know anyone with the right background who might be looking for work.</p><p>\r\n\t<strong></strong></p><p>\r\n\t<strong>Pay Attention to the Competition</strong></p><p>\r\n\tPoaching employees from the competition is a power move that not all businesses will be ready or willing to pursue. It will usually require a very enticing offer — something not just fair but enticing enough to pull someone away from their existing job and into a new one. It also has the potential to result in litigation depending on the specifics of that person’s existing contract.</p><p>\r\n\tIf you aren’t willing to recruit that way, you can still nab a good hire just by paying attention to the way the competition’s team changes. You may happen upon someone with the right background who left because they didn’t like the culture or atmosphere of the other side.</p><p>\r\n\t<strong></strong></p><p>\r\n\t<strong>Work on Niche Profiles</strong></p><p>\r\n\tSome jobs are hard to fill because they are just so specific. For example, <a href=\"https://onlinedegrees.unr.edu/online-master-of-social-work/careers/social-worker-jobs/\" target=\"_blank\">social workers</a> and <a href=\"https://onlinedegrees.unr.edu/blog/understanding-public-health-jobs/\" target=\"_blank\">public health professionals</a> can’t just be recruited from anywhere. You need a specific educational and professional background to work these positions, meaning there might be a very limited number of qualified candidates to choose from.</p><p>\r\n\tIt’s a good idea to keep a niche profile of exactly what skills and background knowledge you want your applicants to have. Basically, create a hypothetical person, and look for applicants who fit the outline of what you are looking for.</p><p>\r\n\tIdeally, you will make this profile before you even need to fill it so you’re ready the moment a job on your staff opens up. Even if this isn’t feasible, you can still use your team member profile to narrow interests and pursue only the best of the best.</p>"},"publishedOn":"2022-10-16T14:48:21.957Z"}},{"node":{"url":"the-power-of-internships-how-business-should-use-them-for-recruiting","title":"The Power of Internships: How Business Should Use Them for Recruiting","description":{"description":"<p>For those in hiring positions, it’s no secret that the process of recruiting the right employees can be difficult, time consuming, and ineffective. Between hours of glancing over resumes and hours of conducting interviews, one still has to take a gamble when actually hiring an employee. While the hiring process can work sometimes, other times it can prove to be an ineffective way of finding employees.</p>"},"body":{"body":"<p>\r\n\tFor those in hiring positions, it’s no secret that the process of recruiting the right employees can be difficult, time consuming, and ineffective. Between hours of glancing over resumes and hours of conducting interviews, one still has to take a gamble when actually hiring an employee. While the hiring process can work sometimes, other times it can prove to be an ineffective way of finding employees.\r\n</p>\r\n<p>\r\n\tA natural way to bypass the hit or miss nature of the traditional hiring process is by utilizing internships to find and recruit the right employees — especially through college programs such as <a href=\"https://online.maryville.edu/online-masters-degrees/business-administration/resources/mba-internships/\" target='_blank'>MBA internships and opportunities</a>. While internships have proved to be a potent way to find employees that fit in one’s business, many organizations have been reluctant to take advantage of the various ways that internships can help them find the perfect employees.\r\n</p>\r\n<p>\r\n\tGaining a deeper understanding of the benefits that internships have can make it easier to take the leap and implement them into one’s organization’s processes. Here is how businesses should utilize the power of internships for recruiting purposes.\r\n</p>\r\n<p>\r\n\t<strong>Finding Cultural Fits</strong>\r\n</p>\r\n<p>\r\n\tAs most recruiters and hiring managers are aware of, finding candidates that are the right cultural fit for an organization can be difficult. While a candidate’s resume may have all of the right experience for a particular position — such as <a href=\"https://online.scu.edu.au/blog/complete-guide-to-business-analyst-skills/\" target='_blank'>business analyst skills</a> and a background in a particular industry — that doesn’t always translate into being the right fit for a particular organization and its culture. As such, hiring the right employee can be a difficult task that involves more guesswork than it does certainty.\r\n</p>\r\n<p>\r\n\tA way to curb the uncertain nature of hiring employees is through the implementation of internships. Internships are a great way of testing whether a candidate fits well into an organization’s culture and has the right temperament to last for many years with a particular organization.\r\n</p>\r\n<p>\r\n\tAs such, internships are the perfect way to determine whether an employee will be the right fit for an organization’s culture and has the right personality traits to last for a long period of time.\r\n</p>\r\n<p>\r\n\t<strong>Cultivating Employees with a Deep Understanding of One’s Organization</strong>\r\n</p>\r\n<p>\r\n\tWhen it comes to employees within an organization, it can be difficult to find ones which have experience in multiple roles and departments. Internships can be an effective way to create well rounded employees that have a general understanding of various departments within an organization, making them more able to collaborate and lead others.\r\n</p>\r\n<p>\r\n\tOne beneficial aspect of internship programs is the fact that it allows organizations to move interns around to different departments and roles. This allows the intern to get a gauge of how various departments work while also allowing an organization to find the perfect role for that individual. This being the case, when it comes time for an organization to promote an intern to being a full-time employee, they’ll already have a good understanding of where this individual will thrive and be the greatest asset to the organization.\r\n</p>\r\n<p>\r\n\t<strong>Creating More Loyalty to One’s Organization</strong>\r\n</p>\r\n<p>\r\n\tWhen one recruits an employee to one’s organization, there’s a good chance that the employee will simply look at the opportunity as “just a job.” This, however, is typically far from the case when interns are recruited to become full-time employees within a company. This transition from intern to employee can help these new employees feel a sense of loyalty to a company — and this loyalty may potentially translate into higher rates of retention among employees.\r\n</p>\r\n<p>\r\n\tBy allowing individuals to start as interns at one’s company before recruiting them, one allows them to develop a sense of gratitude toward one’s organization. As such, employees who are onboarded after serving as interns will be more likely to stay at one’s organization longer as result of feeling a sense of loyalty and gratitude to one’s company.\r\n</p>\r\n<p>\r\n\t<strong></strong>\r\n</p>\r\n<p>\r\n\t<strong>Taking Advantage of Internships</strong>\r\n</p>\r\n<p>\r\n\tInternships have the power to help organizations find employees who are a perfect match while being able to bypass the inefficiencies and guesswork associated with the traditional hiring process. By implementing an internship program, organizations have the power to choose employees from a pool of candidates who have displayed their strengths and ability to fit in with others within the organization.\r\n</p>\r\n<p>\r\n\tThis being the case, organizations looking for ways to consistently recruit high-quality employees can do so through the process of having an internship program.\r\n</p>"},"publishedOn":"2022-10-02T15:02:41.043Z"}},{"node":{"url":"skills-to-develop-before-going-into-healthcare-administration","title":"Skills to Develop Before Going Into Healthcare Administration","description":{"description":"<p>If you want to excel as a healthcare administrator, it’s a good idea to go in with a certain set of skills that will help you thrive in your new role. Many of these skills are less about the operations of a hospital and more about what it takes to collaborate effectively with a room full of people you don’t know — at least not at a personal level.</p>"},"body":{"body":"<p>\r\n\tIf you want to excel as a healthcare administrator, it’s a good idea to go in with a certain set of skills that will help you thrive in your new role. Many of these skills are less about the operations of a hospital and more about what it takes to collaborate effectively with a room full of people you don’t know — at least not at a personal level.</p><p>\r\n\tIn this article, we talk about skills to develop before going into \r\n\t<a href=\"https://onlinemasters.ohio.edu/blog/health-care-administration-careers/\" target=\"_blank\">healthcare administration.</a></p><p>\r\n\t<strong></strong></p><p>\r\n\t<strong>Leadership</strong></p><p>\r\n\tIn office settings, there are hierarchies based on title and those based on behavior. Regardless of what position you enter the hospital administration with, people with leadership skills can always leverage that factor to have their ideas considered and implemented.</p><p>\r\n\tBeing a workplace leader doesn’t even necessarily mean that you want to work as a supervisor. It simply means that you are the sort of person others go to for insights and opinions. Leadership ability is great from a purely productive standpoint and will make you stand out on the \r\n\t<a href=\"https://healthadministrationdegree.usc.edu/executive-careers-in-health-administration/resources/health-care-executive/\" target=\"_blank\">promotion track.</a></p><p>\r\n\t<em>Very nice. But how can I develop this magical charisma that you are referring to?</em></p><p>\r\n\tTrue. Many leadership qualities are innate. However, many are not. A survey revealed that only about 10% of people are natural leaders. Everyone else learns leadership qualities over time. Be kind, helpful, and always ready to share an idea.</p><p>\r\n\tIn workplaces, making valuable contributions is always the best way to stand out.</p><p>\r\n\t<strong></strong></p><p>\r\n\t<strong>Communication</strong></p><p>\r\n\tCommunication is the lifeblood of any productive office. You need to be able to articulate your thoughts and actions in a way that is concise, productive, and collaborative.</p><p>\r\n\tThat means developing the ability to tell people what you think confidently and with kindness.</p><p>\r\n\tIt also means being able to listen.</p><p>\r\n\tEveryone in office workplaces is there to make a contribution. When they can’t do that, the results are disastrous. A study showed that as much as 86% of workplace failures are the result of poor communication.</p><p>\r\n\tGood communication, by contrast, has been shown to boost productivity by as much as 25%.</p><p>\r\n\tHow can you hone your communication skills? Fortunately, this is something that can be practiced every day. Work on being clear in your speech and active in your listening. When you send emails and text messages, give them a second read-through.</p><p>\r\n\tIs meaning obscured in a downpour of unnecessary words? Is everything the other person needs to know included in the message?</p><p>\r\n\tPersonal communications as a rule don’t have to be as efficient as workplace messages. Still, practicing at home will help get you ready for game day.</p><p>\r\n\t<strong></strong></p><p>\r\n\t<strong>Problem-Solving</strong></p><p>\r\n\tProblem-solving is an important skill in any office. In the hospital setting, it’s even more important. During the height of Covid, when there were more patients than there were ICU beds, it was the administration that had to solve the problem.</p><p>\r\n\tHospital administrators are still hard at work, problem-solving staffing issues, and other problems that impact a hospital’s ability to run at full capacity.</p><p>\r\n\tProblem-solving is a soft skill that more or less stems from the abilities described above. To withstand the pressures of an emergency you will need to be able to lead and communicate effectively. The only difference is that you’ll be doing it with the pressure turned up.</p><p>\r\n\t<strong>Technology</strong></p><p>\r\n\tDigital technology has become an important part of hospital administration and overall operations. You don’t need to know how to code the hospital website. You do need to be able to:</p><ul>\r\n\t\r\n<li><strong>Use virtual communication tools:</strong> Many hospitals use collaboration tech suites to handle communications, send work from employee to employee, and make schedules. These tools certainly don’t take a special degree to use, but they can come with a fairly steep learning curve for the previously uninitiated.</li>\t\r\n<li><strong>Understand and interpret data:</strong> To be clear, data-related jobs do require their own degrees. You do not need one of these degrees to work as a hospital administrator. It will be someone else’s job to collect and organize operational data. However, you should be able to interpret this information, make conclusions, and offer insights. Data competence will increase the value of your contributions and make you stand out.</li>\t\r\n<li><strong>Implement best cyber security practices:</strong> Hospitals are frequent targets for cyber attacks. They also have an extremely high standard when it comes to protecting information. Consider it your constant responsibility to be on the lookout for, and protected from cyber threats.</li></ul><p>\r\n\tThe hospital may provide training on some or all of the above-mentioned skills. Take full advantage and try to learn these skills as best you can. They are a vital part of modern office life.</p>"},"publishedOn":"2022-10-02T14:59:51.087Z"}},{"node":{"url":"why-personality-and-job-skills-matter-in-the-recruitment-process","title":"Why Personality and Job Skills Matter in the Recruitment Process","description":{"description":"<p>Recruiting is a long, arduous process during which HR departments are tasked with narrowing down a candidate pool that will often look quite similar on paper. Two of the most important factors guiding this process are personality, and skill level.</p><p>How important are these characteristics in a job candidate, and how can recruiters prioritize them? In this article, we take a look at the value of both.</p>"},"body":{"body":"<p>\r\n\tRecruiting is a long, arduous process during which HR departments are tasked with narrowing down a candidate pool that will often look quite similar on paper. Two of the most important factors guiding this process are personality, and skill level.\r\n</p>\r\n<p>\r\n\tHow important are these characteristics in a job candidate, and how can recruiters prioritize them? In this article, we take a look at the value of both.\r\n</p>\r\n<p>\r\n\t<strong></strong>\r\n</p>\r\n<p>\r\n\t<strong>The Importance of Personality</strong>\r\n</p>\r\n<p>\r\n\t<a href=\"https://www.pearson.com/pathways/student-resources/jobs-based-on-personality.html\" target='_blank'>Personality</a> can be a challenging thing to evaluate during the recruitment process for the simple reason that it doesn’t hinge on the dichotomy of good and bad. Well. Not usually. More often than not, the question isn’t if a job candidate has a good personality, but rather if they have the right personality for your business.\r\n</p>\r\n<p>\r\n\tMore than 50% of working people agree that company culture has a significant impact on the overall experience of a job. Culture within a business is, of course, significantly shaped by the people who work there.\r\n</p>\r\n<p>\r\n\tif someone is joining an existing team, it’s important that they have a personality that is compatible with the current office vibe. If not, it may have a demoralizing impact on existing staff. It also may increase the odds that your new hire turns over.\r\n</p>\r\n<p>\r\n\t<strong></strong>\r\n</p>\r\n<p>\r\n\t<strong>The Importance of Job Skills</strong>\r\n</p>\r\n<p>\r\n\tThe importance of job skills is, of course, easier to understand than the importance of personality. If someone has the skills for the job they are applying for, they will need less training and onboarding. Does this mean that only candidates with an established work history should be considered?\r\n</p>\r\n<p>\r\n\tPossibly. That will depend mostly on the <a href=\"https://www.campusexplorer.com/careers/\" target='_blank'>specifics of the position</a>, and the goals of your company. However, there is value in weighing potential alongside experience. Does the job candidate exhibit adaptive skills that will allow them to grow into the job?\r\n</p>\r\n<p>\r\n\tSometimes finding an applicant with limited experience but high potential can be a good way to affordably staff a position while still getting a great new hire.\r\n</p>\r\n<p>\r\n\t<strong></strong>\r\n</p>\r\n<p>\r\n\t<strong>Making It Work</strong>\r\n</p>\r\n<p>\r\n\tIt’s no secret that finding a new hire that is a good personality match and skill match can be difficult. HR departments do benefit from software that shrinks candidate pools down considerably without the need for much manual work.\r\n</p>\r\n<p>\r\n\tHowever, the ultimate evaluation and hiring decision is still very much a human process. Every company will need to establish its own value hierarchy when it comes to deciding what qualities to look for in a job candidate.\r\n</p>\r\n<p>\r\n\tHowever, it’s worth considering the difference between attributes: personality is what people call a “soft skill”. It’s difficult to characterize and virtually impossible to teach, but you know when you see it.\r\n</p>\r\n<p>\r\n\tHard skills, on the other hand — those most likely to be listed on a resume, usually can be taught. In other words, an applicant who is a great personality match may be able to grow into the skill-related requirements of a new job, while a highly skilled candidate probably won’t be able to adapt their personality to your office culture.\r\n</p>\r\n<p>\r\n\tIt’s a difficult balance to strike but when you find the perfect combination of hard and soft skills, you’ll benefit from a great new addition to your team.\r\n</p>"},"publishedOn":"2022-09-21T20:22:21.550Z"}},{"node":{"url":"how-one-quick-resume-class-can-shave-weeks-from-your-job-hunt","title":"How One Quick Resume Class Can Shave Weeks from Your Job Hunt","description":{"description":"<p>In today’s employment landscape, it is not uncommon for literally hundreds of people to apply to a single job opening and walk away unsuccessfully. Job hunting takes most candidates months to navigate and doesn’t always result in a favorable outcome even after all that time and energy. Because of this, it has never been more important to be well-equipped for the job search process. One huge component of job search readiness is, predictably, a resume. However, most job seekers don’t spend the time and effort required to make sure their resume is effective.</p>"},"body":{"body":"<p>\r\n\tIn today’s employment landscape, it is not uncommon for literally hundreds of people to apply to a single job opening and walk away unsuccessfully. Job hunting takes most candidates months to navigate and doesn’t always result in a favorable outcome even after all that time and energy. Because of this, it has never been more important to be well-equipped for the job search process. One huge component of job search readiness is, predictably, a resume. However, most job seekers don’t spend the time and effort required to make sure their resume is effective.</p><p>\r\n\tThere is no better way to optimize your resume than to learn from experts. This can be effectively accomplished by attending a class or workshop on resume-building.</p><p>\r\n\tHere are some of the things you’ll gain in a resume class that can provide game-changing value during your search for employment.</p><p>\r\n\t<strong>Learn How to Craft a Resume Specific to Your Industry</strong></p><p>\r\n\tMost job seekers look for different types of roles or positions at various transition points during their career. They may switch industries completely or actively apply to different role types at the same time.</p><p>\r\n\tMany of these applicants don’t realize that resumes land differently in different markets. The best and most successful resumes are <a href=\"https://online.maryville.edu/blog/social-media-resume-skills/\" target=\"_blank\">fine-tuned to the industry</a> in which the job is situated. Knowing the format, structure, contents, and voicing best suited for a particular industry that will be best received by employers will make success much more likely.</p><p>\r\n\t<strong>Learn How to Make Your Resume Pop</strong></p><p>\r\n\tIt’s also important to understand the subtle tricks that will also aid a resume’s performance and catch the attention of prospective employers. Did you know that many automated job application portal systems will often reject a resume that doesn’t include the keywords used in the specific job posting?</p><p>\r\n\tThis means that they will discard the application before it is ever seen by a human evaluator. Knowing this industry secret should change your approach to submitting resumes. It is this type of insider knowledge that can make the difference between a 5-month job search slog and a 2-month process.</p><p>\r\n\t<strong>Learn How to Express Your Skills in Ways Employers are Looking For</strong></p><p>\r\n\tIn any process that involves seeking buy-in or connection from others, the more you can do to relate to the other party(ies) in their own language or in ways native to them, the more likely it is to build a strong and credible connection. Job searching is no different. The more you can use the lingo hiring managers are using, the better off your results will be.</p><p>\r\n\tThis can take a number of different forms. It might include doing your research and using industry terms or jargon. It might be developing a <a href=\"https://studyonline.rmit.edu.au/blog/10-business-acumen-skills-millennials-and-gen-z-looking-boost-their-career\" target=\"_blank\">deep understanding of the skill sets</a> that employers in your sector are looking for and how they describe them.</p><p>\r\n\tIt could include mentioning studies, comparable experiences, or well-known influencers in your space or industry if you have the chance. The more you can make your resume relevant and researched, the more you will stand out from the sea of general terminology and vaguely applicable experiences.</p><p>\r\n\t<strong>Learn What to Do with Your Resume Once It’s Ready</strong></p><p>\r\n\tFinally, one step of vital importance is not as often discussed in resume-building. Without this part of the process, the entire effort of crafting a resume would be obsolete. That is the process of actually sourcing job opportunities and submitting your newly honed and razor-sharp resume to be considered.</p><p>\r\n\tThis process can sometimes be a lot more involved than it would seem. Wading through the landscape of job listings on the internet, knowing how and when and with whom to follow up, taking advantage of networking opportunities to make initial contact, and more can be highly difficult and confusing without a bit of insight and help. This is a part of the process that can be tremendously aided by a bit of expertise.</p><p>\r\n\tTaking part in training courses or classes on resume-building will make this kind of expert help available to you that can point you in the right directions and give you pointers for how to quickly turn your beautiful new resume into a dream job.</p>"},"publishedOn":"2022-09-11T21:07:22.410Z"}},{"node":{"url":"best-digital-marketing-certifications-for-an-impressive-resume","title":"The Best Digital Marketing Certifications for an Impressive Resume","description":{"description":"<p>It’s never been a better time to get into digital marketing. Every business needs an online presence of some kind and the different options for advertising and digital content are growing all the time. The downside of this is that there’s almost too much to learn!</p><p>If you want to get into the field of digital marketing, it’s important to make your resume stand out. Digital marketing certifications can show that you’re proactive and want to continue learning throughout your career. If you’re just starting out and you don’t have much work experience, getting certifications can be even more critical.</p>"},"body":{"body":"<p>\r\n\tIt’s never been a better time to get into digital marketing. Every business needs an online presence of some kind and the different options for advertising and digital content are growing all the time. The downside of this is that there’s almost too much to learn!</p><p>\r\n\tIf you want to get into the field of digital marketing, it’s important to make your resume stand out. Digital marketing certifications can show that you’re proactive and want to continue learning throughout your career. If you’re just starting out and you don’t have much work experience, getting certifications can be even more critical.</p><p>\r\n\tNot sure where to start? There are tons of different programs, some free and some paid, but they all have their pros and cons. Here are the best digital marketing certifications you can earn to build your resume and land your dream job.</p><p>\r\n\t<strong>Google Digital Marketing Certification</strong></p><p>\r\n\tGoogle is the pioneer of digital marketing and they offer free courses to help new marketers succeed through their Digital Garage platform. This video course is 40 hours long and can give you an overview of every type of digital marketing.</p><p>\r\n\tOne of the best things about this certification is it provides you with a baseline — you’ll be able to show employers that you have an impressive breadth of knowledge. You’ll also be able to see which types of marketing interest you the most.</p><p>\r\n\t<strong>Emerson College’s Marketing Analytics Certificate</strong></p><p>\r\n\tMany respected universities are now offering advanced certification programs in digital marketing that can boost your resume and give you the in-depth knowledge you need to succeed. Emerson’s program is all about analytics, which is becoming increasingly important in the world of digital marketing.</p><p>\r\n\tA <a href=\"https://marketinganalytics.emerson.edu/programs/marketing-analytics-certificate-online\" target=\"_blank\">marketing analytics certificate program</a> will equip you with in-demand skills that many marketers don’t have. You’ll also gain the benefit of the Emerson College name and show potential employers that you’re serious about your career.</p><p>\r\n\t<strong>DMI Digital Marketing Pro Certificate</strong></p><p>\r\n\tThe Digital Marketing Institute’s Marketing Pro Certificate is a good choice for those who want to improve their skills in different areas of digital marketing. The program is globally recognized and offers lots of resources during the certification process.</p><p>\r\n\tThe Digital Marketing Pro Certificate covers a range of marketing topics and includes 30 hours of online training. It’s a great choice for newer marketers and offers the chance to build practical skills. At the end of the course, there is a 3-hour exam to earn the certification.</p><p>\r\n\t<strong>Online Digital Media Degree</strong></p><p>\r\n\tIn some cases, it’s better to consider a bachelor’s <a href=\"https://online.maryville.edu/online-bachelors-degrees/digital-media/careers/what-can-you-do-with-a-digital-media-degree/\" target=\"_blank\">degree in digital media</a> if you don’t already hold a bachelor’s degree. Many employers now require a degree of some type, in addition to any certifications.</p><p>\r\n\tThe good news is that there are many excellent online programs available. Students have more flexibility and can create an impressive resume by earning a degree in a relevant field.</p><p>\r\n\t<strong>OMCP (Online Marketing Certified Professional)</strong></p><p>\r\n\tAlthough you’ll need to seek out training from other programs, getting a certification from the Online Marketing Certified Professional organization can open doors for your career. There are two different certifications available for marketers at different levels.</p><p>\r\n\tFor both certifications, you’ll pay a fee and take an exam. You’ll also need to have a high school diploma or GED for the first certification level, and a post-secondary degree or 2,000 hours of experience. Additional marketing courses and hours of experience are also required.</p><p>\r\n\tBecause of the significant requirements they demand, OMCP certifications can do a lot to make your resume stand out. It’s also recognized globally.</p><p>\r\n\t<strong>Which Certifications are Right for You?</strong></p><p>\r\n\tThere are lots of certifications out there. Some of them, like the ones above, are well worth the time and effort it takes to complete them. Others offer a lot less for your time and money. Do your research on different certifications and be sure to consider your experience and career goals before you decide which certifications to pursue!</p>"},"publishedOn":"2022-08-31T17:38:20.480Z"}},{"node":{"url":"what-to-look-for-when-hiring-a-project-manager","title":"What to Look for When Hiring a Project Manager","description":{"description":"<p>Project managers oversee large projects that can define your organization’s success or failure. Because of this, it’s extremely important to be careful when hiring project managers. You have to trust them to lead their teams to success, manage a budget, and meet deadlines. It takes a special person to be a good project manager.</p><p>With that in mind, what should you look for when you’re hiring a project manager? What skills and personality traits will predict success? Here are some things to keep in mind</p>"},"body":{"body":"<p>\r\n\tProject managers oversee large projects that can define your organization’s success or failure. Because of this, it’s extremely important to be careful when hiring project managers. You have to trust them to lead their teams to success, manage a budget, and meet deadlines. It takes a special person to be a good project manager.\r\n</p>\r\n<p>\r\n\tWith that in mind, what should you look for when you’re hiring a project manager? What skills and personality traits will predict success? Here are some things to keep in mind.\r\n</p>\r\n<p>\r\n\t<strong>The Ability to See the Big Picture</strong>\r\n</p>\r\n<p>\r\n\tWhy do we need project managers in the first place? Because they’re in charge of the big picture. They have to be able to see how each team member fits into the larger scope of the project. They need to maintain that larger vision so their team can focus on the part of the project they do best.\r\n</p>\r\n<p>\r\n\tConsider creating a mock project and ask your applicants how they would approach the process. Seeing how each person puts together a plan on the fly can help you understand the way they think.\r\n</p>\r\n<p>\r\n\t<strong>Motivating and Inspiring Leadership</strong>\r\n</p>\r\n<p>\r\n\tTo finish a project, you need people with technical know-how. You need people who have “hard” skills relevant to the project. But to make a project come together, you need someone with the right “soft” skills to motivate, inspire, lead, and <a href=\"https://www.toptal.com/project-managers/pmi/indispensable-qualities-of-a-project-manager\" target=\"_blank\">build trust within the team</a>. A good project manager is a true leader, someone who knows how to work well with people without letting emotion drive their actions.\r\n</p>\r\n<p>\r\n\tIt can be challenging to assess leadership skills in an interview setting, but there are some ways to get an idea of someone’s leadership style. Ask them about their approach to leadership, try to speak with references who worked with them, and take a look at their past projects. This will help you get a better picture of their leadership skills.\r\n</p>\r\n<p>\r\n\t<strong>Good at Accepting Responsibility</strong>\r\n</p>\r\n<p>\r\n\tProject managers are under a lot of pressure. They must accept full responsibility for the success or failure of their projects. It’s important to find someone who will accept responsibility and hold themselves accountable, instead of blaming their team members when something goes wrong.\r\n</p>\r\n<p>\r\n\tAsk prospective project managers how they handled a mistake or failure in the past. How do they talk about it? Do they pass the blame off or do they accept responsibility? How did they address the problem and make it right? <a href=\"https://onlinemasters.ohio.edu/blog/project-management-skills-engineers/\" target=\"_blank\">Problem-solving skills are critical for project managers</a>, as almost no project will be completely smooth sailing.\r\n</p>\r\n<p>\r\n\t<strong>Understands Risk Management</strong>\r\n</p>\r\n<p>\r\n\tPreventing problems is also a major responsibility of any project manager. While it’s important for project managers to take responsibility for any issues that come up, it’s also important to prevent as many problems as possible during the process.\r\n</p>\r\n<p>\r\n\tSomeone who <a href=\"https://studyonline.uts.edu.au/blog/healthcare-management-tips-tools-and-strategies-effective-leadership\" target=\"_blank\">understands risk management</a> is a good choice for a project management role. Consider asking applicants how they prevented problems when overseeing a large project in the past. This will also help you understand how they approach large projects and see the big picture.\r\n</p>\r\n<p>\r\n\t<br>\r\n\t<strong>Enjoys Varied Work</strong>\r\n</p>\r\n<p>\r\n\tNo two projects are alike and project managers must be adaptable in order to meet the challenges of each individual project. Some people thrive in fast-paced work situations, and those tend to be the people who make the best project managers.\r\n</p>\r\n<p>\r\n\tLook for people who enjoy variety and always want to learn. A project manager has to wear many hats and they will only be able to keep everything running at once if they’re eager to jump in and learn something new.\r\n</p>\r\n<p>\r\n\t<strong>Focused on the Needs of Your Organization</strong>\r\n</p>\r\n<p>\r\n\tProject managers are big-picture thinkers. They should be focused on the needs of the project and the organization. Looking for someone who asks questions and tries to understand how a project fits into the larger organizational goals will help you find the right fit.\r\n</p>\r\n<p>\r\n\tAt the end of the day, project managers know they have an important role. However, they should be more focused on the project, team, and organizations than their own needs and ego. When looking for a project manager, it’s important to see where they fit into the larger picture — not where they stand out.\r\n</p>"},"publishedOn":"2022-08-13T08:52:33.877Z"}},{"node":{"url":"remote-working-interview-questions-how-to-ace-the-job-interview","title":"Remote Working Interview Questions: How to Ace the Job Interview","description":{"description":"<p>Since the beginning of the COVID-19 pandemic, more companies have been moving away from full-time, in-person staff out of necessity or convenience. This is great news for people who want to spend less time commuting, but it does present some new challenges.&nbsp;Communication can be more difficult when working remotely. It’s a different vibe from working in the office and you have to be even more proactive about connecting with colleagues about the projects you’re working on.&nbsp;Hiring practices are different too. If you’re looking for a remote job, you must be prepared for different questions than you’d be asked in person.&nbsp;Here are some questions you might come across when interviewing—and how to ace them.</p>"},"body":{"body":"<p>\r\n\tSince the beginning of the COVID-19 pandemic, more companies have been moving away from full-time, in-person staff out of necessity or convenience. This is great news for people who want to spend less time commuting, but it does present some new challenges.\r\n</p>\r\n<p>\r\n\tCommunication can be more difficult when working remotely. It’s a different vibe from working in the office and you have to be even more proactive about connecting with colleagues about the projects you’re working on.\r\n</p>\r\n<p>\r\n\tHiring practices are different too. If you’re looking for a remote job, you must be prepared for different questions than you’d be asked in person.\r\n</p>\r\n<p>\r\n\tHere are some questions you might come across when interviewing—and how to ace them.\r\n</p>\r\n<p>\r\n\t<strong>1. Have You Worked from Home Before?</strong>\r\n</p>\r\n<p>\r\n\t<strong></strong>\r\n</p>\r\n<p>\r\n\tObviously, a company is going to feel more comfortable hiring someone who’s already got a track record of success for working from home. If you have experience, talk about how you managed your tasks and maintained communication.\r\n</p>\r\n<p>\r\n\tIf you haven’t worked from home, be honest. However, you can play up your communication, tech skills, and time management abilities to impress your interviewer.\r\n</p>\r\n<p>\r\n\t<strong>2. Which Tech Tools have You Worked with?</strong>\r\n</p>\r\n<p>\r\n\tMost remote teams use task management software to track projects. For remote jobs, working with tech will be an important qualification. Be prepared to talk about different software tools you use and why your team chose to use them. If you can find out which tools the company already uses and get familiar with them before the interview, all the better!\r\n</p>\r\n<p>\r\n\tEmployers are looking for people who have <a href=\"https://online.maryville.edu/blog/social-media-resume-skills/\" target='_blank'>skills that are relevant in the digital world</a>. Showcase those skills on your resume, then tie them back into the interview questions and discuss how you’ll use them in a remote work environment. Remember, you might have to use your tech skills for troubleshooting when things go wrong because IT won’t be just down the hall!\r\n</p>\r\n<p>\r\n\t<strong>3. How Do You Stay Motivated and Focused When Working from Home?</strong>\r\n</p>\r\n<p>\r\n\tIt’s harder to micromanage people at home (which is a good thing) but there are also lots of distractions at home that don’t apply in the workplace. Give this question some serious thought, because you’re almost certain to be asked some variation of it. It’s best if you can give specific examples instead of broad answers.\r\n</p>\r\n<p>\r\n\t<strong>4. How Do You Approach Communication When Working Remotely?</strong>\r\n</p>\r\n<p>\r\n\tSince communication is more difficult for remote teams, companies will prioritize people who are exceptional communicators. If you haven’t worked remotely before, show that you’ve put some thought into this issue and talk about how you would approach communication and collaboration with the rest of your team.\r\n</p>\r\n<p>\r\n\t<strong>If You’re Offered the Job…</strong>\r\n</p>\r\n<p>\r\n\tMost people are thrilled to be offered a remote job for the flexibility it offers. However, it’s important to remember that it’s still a job like any other. <a href=\"https://www.stkate.edu/academics/women-in-leadership-degrees/women-negotiating-salary\" target='_blank'>You should be negotiating the terms</a> of your employment and advocating for yourself. If you aced the interview and got an offer, it means you have some negotiating power!\r\n</p>\r\n<p>\r\n\t<strong>Remember: Preparation is Key</strong>\r\n</p>\r\n<p>\r\n\tPreparing for a job interview is always a challenge, since you won’t know exactly what to expect. However, if you can anticipate the kinds of questions you’ll be asked for a remote position, you can prepare as much as possible. Shift your mindset from the traditional office and remember that the interview process will be quite different. Good luck!\r\n</p>"},"publishedOn":"2022-07-10T16:34:49.783Z"}},{"node":{"url":"why-recruiters-should-have-networking-events-for-graduates","title":"Why Recruiters Should Have Networking Events for Graduates","description":{"description":"<p>Today’s employment landscape is turbulent. As it weaves through the aftermath of COVID-19, it is also navigating the ongoing effects of continued globalization, increasing technological change, gig culture, remote working, and other widespread phenomena. This makes it more important than ever for recruiters to stay on top of their markets, talent pools, and strategic operations.</p>"},"body":{"body":"<p>\r\n\tToday’s employment landscape is turbulent. As it weaves through the aftermath of COVID-19, it is also navigating the ongoing effects of continued globalization, increasing technological change, gig culture, remote working, and other widespread phenomena. This makes it more important than ever for recruiters to stay on top of their markets, talent pools, and strategic operations.</p><p>\r\n\tOne tool that has remained a constant and will likely remain so for the foreseeable future has taken new forms in recent years, but at its core continues to be a simple but extremely effective tool for recruiters: networking events.</p><p>\r\n\tBy leveraging this type of tool effectively, recruiters can achieve a few strategic benefits while also benefiting graduates as well. It’s worth considering throwing networking events for multiple reasons, listed below.</p><p>\r\n\t<strong>What Networking Events Accomplish</strong></p><p>\r\n\tNetworking events can vary widely by format, size, feel, cost, and more. From extravagant, black-tie cocktail parties to hip bar events to casual job fairs, networking can happen across vastly different arenas and playing fields. However, when done well, a networking event can accomplish a few different things:</p><p>\r\n\tNetworking events can help graduates, employers, and recruiters <strong>build their </strong><a href=\"https://online.suffolk.edu/blog/6-ways-build-your-mba-network\" target=\"_blank\"><strong>MBA network</strong></a>. Fostering connections within the professional landscape benefits everyone involved. When individuals are better connected in general, they are more likely to be able to help others.</p><p>\r\n\tThey also <strong>connect like-minded professionals</strong> in mutually beneficial ways. No matter what demographic the event was geared to draw in, networking events can help knit together a professional tapestry. Events might be marketed to a specific audience. They might be organized by location, industry, education, or job status. However the event might be designed, it can be one of the most effective connecting tools available to industries, geographical areas, and more.</p><p>\r\n\tThey <strong>create environments for productive conversation</strong> that can combine professional interests and aptitudes with personal informality. Networking events are unique to most other types of business interactions. They aren’t interviews or pitches. When done well, they can take on a very personal quality and allow for friendly, in-depth connection between people.</p><p>\r\n\t<strong>Why They Benefit Recruiters</strong></p><p>\r\n\tNetworking events can <strong>attract a large number of professionals</strong>. They can be an efficient way to make new contacts. This could include prospective recruits as well as business or organization contacts and decision makers.</p><p>\r\n\tThey can help recruiters <strong>better understand specific markets</strong>. Networking events can provide an insider look, as well as a wealth of contact points, within particular networks or ecosystems. Whether that is a local area or a specific job arena, networking events can help bolster a recruiter’s network and aid them in their role.</p><p>\r\n\tNetworking events allow recruiters to <strong>get to know graduates</strong> more holistically than in other settings. As mentioned above, networking events are often more casual, intimate, or personal spaces than other types of business gatherings. They can allow insights into graduates or contacts that might not be visible in other, more formal settings. These insights help more effectively place graduates into roles that fit them and their personalities.</p><p>\r\n\t<strong></strong></p><p>\r\n\t<strong>Tips for Putting on Networking Events</strong></p><p>\r\n\tIf you plan to put on an in-person networking event, think about holding it in one of many <strong>hotspots for MBA holders</strong>. If you can, throwing events in some of the <a href=\"https://online.arbor.edu/news/best-cities-for-mba-graduates\" target=\"_blank\">best cities for MBA graduates</a> can be an effective way of connecting with the sharpest and brightest potential candidates and make the event even more worthwhile.</p><p>\r\n\t<strong>Online networking events</strong> can be cost-effective, low-threshold alternatives to throwing in-person gatherings. If you plan to organize an online networking event, look up the latest best practice on how to conduct effective networking spaces using online video platforms. There exists a wealth of innovative techniques and tricks to making online networking events in your particular industry area or specialty smooth and effective - it’s just a matter of looking for them.</p><p>\r\n\tMake the space safe and <strong>encourage attendees to participate</strong>. This can be accomplished in little touches. Use name tags. Play a goofy game. Hire someone to emcee the event who can infuse it with fun and openness. Making people feel comfortable tremendously heightens not only their experience at the event but its effectiveness for you. It’s often the little touches that make the biggest difference in this area.</p><p>\r\n\tChoosing networking events as a strategy for connecting with graduates can be an effective way to propel your recruitment efforts.</p>"},"publishedOn":"2022-06-27T06:45:52.770Z"}},{"node":{"url":"why-employees-need-to-find-purpose-in-their-work","title":"Why Employees Need to Find Purpose in Their Work","description":{"description":"<p>Most\r\nemployees see work as nothing more than a means to an end. Oftentimes, the\r\nmain, if not the sole reason employees keep their job is for the paycheck. Of\r\ncourse, money is important as it allows people to gain security, have living\r\naccommodations, and buy food to eat. Though this is the case, working at a job\r\nthat one finds no meaning in can have a slew of overlooked negative\r\nconsequences that can affect one’s ability to be happy.</p>"},"body":{"body":"<p>\r\n\tMost\r\nemployees see work as nothing more than a means to an end. Oftentimes, the\r\nmain, if not the sole reason employees keep their job is for the paycheck. Of\r\ncourse, money is important as it allows people to gain security, have living\r\naccommodations, and buy food to eat. Though this is the case, working at a job\r\nthat one finds no meaning in can have a slew of overlooked negative\r\nconsequences that can affect one’s ability to be happy.</p><p>\r\n\tThankfully,\r\nmany are beginning to understand this and \r\n\t<a href=\"https://online.maryville.edu/blog/risk-management-techniques/\" target=\"_blank\">some HR\r\ndepartments\r\n\t</a>\r\n\teven make it a point to foster an environment of transparency in their\r\norganizations. Understanding why it’s important for one to find purpose in\r\ntheir work is a vital step in creating positive change.</p><p>\r\n\t<strong>Ways Finding Purpose in\r\nOne’s Work is Beneficial\r\n\t</strong></p><p>\r\n\tFinding\r\npurpose in one’s work is \r\n\t<a href=\"https://online.jcu.edu.au/blog/how-positive-psychology-can-boost-organisational-performance\" target=\"_blank\">beneficial in\r\nseveral ways\r\n\t</a>. Knowing these benefits can help motivate one to start\r\ntaking steps to have a more positive relationship with their job. Here are some\r\nways finding purpose in one’s workplace can be beneficial:</p><p>\r\n\t●Promote optimism</p><p>\r\n\t●Encourage one to act authentically</p><p>\r\n\t●Improve flow and productivity</p><p>\r\n\t●Encourage a positive demeanor and mood</p><p>\r\n\t<strong>How Employees Can Find\r\nMeaning in the Workplace\r\n\t</strong></p><p>\r\n\tOrganizations\r\nand employees looking to foster a sense of meaning in the workplace can benefit\r\nfrom some different strategies and techniques. One powerful model, that comes\r\nfrom the field of positive psychology, is the PERMA model. Understanding and\r\nutilizing the PERMA model can help employees find more meaning in their work\r\nand experience greater work satisfaction. Here are the aspects of the PERMA\r\nmodel that one can use to find more happiness and meaning in their work:</p><p>\r\n\t●Stay positive: By staying positive, and working to foster\r\npositive emotions, one can reduce the amount of stress that they feel and get\r\nalong better with others.</p><p>\r\n\t●Engage with one’s strengths: Rather than focusing on areas\r\nthat need improvement, focusing on one’s strengths can improve one’s happiness\r\nlevels and make one more motivated to accomplish more.</p><p>\r\n\t●Relationships are important: Fostering healthy relationships\r\nin the workplace is a vital part of finding purpose and joy in one’s work.</p><p>\r\n\t●Meaning in the workplace: \r\n\t<a href=\"https://www.lifehack.org/839224/internal-motivation\" target=\"_blank\">Studies</a> have shown that\r\nthose who feel like their work has meaning are more likely to be productive\r\nthan employees who don’t find meaning in their work.</p><p>\r\n\t●Accomplishing goals: An important part of being happy with\r\none’s work is being able to set realistic goals and accomplish them.</p><p>\r\n\t<strong>Positive Psychology\r\nExercises\r\n\t</strong></p><p>\r\n\tIn\r\naddition to taking advantage of the PERMA model, employees and management can\r\nbenefit from engaging in positive psychology exercises. Here are some positive\r\npsychology exercises that anyone can practice in the workplace:</p><p>\r\n\t<strong>Exercises\r\nin sensory awareness\r\n\t</strong>: These exercises allow employees to find and identify\r\nexperiences that are enjoyable from a sensory point of view. This includes\r\nsights, smells, tastes, sounds, and physical feelings. Focusing on these\r\npositive experiences can help employees find joy in the workplace and feel\r\nhappier.</p><p>\r\n\t<strong>Positive\r\nreminiscence\r\n\t</strong>:\r\nThis exercise involves focusing on the positive aspects of specific memories.\r\nThis exercise can be effective as it allows employees the opportunity to gain\r\nthe skill of focusing on the positive elements of stressful situations.</p><p>\r\n\t<strong>Start Finding Meaning\r\nin the Workplace\r\n\t</strong></p><p>\r\n\tJoy,\r\nhappiness, and a sense of well-being shouldn’t be experiences that are reserved\r\nfor time away from work. Developing the ability to find purpose and joy in\r\none’s work can benefit one’s life tremendously and make work an enjoyable\r\nexperience rather than a lackluster one. Utilize the PERMA model and exercises\r\nfrom positive psychology today and start experiencing the benefits of finding\r\nmeaning and purpose in one’s work.&nbsp;</p>"},"publishedOn":"2022-05-17T07:16:52.440Z"}}]}},"pageContext":{"skip":110,"limit":10,"pageNumber":12,"hasPrevPage":true,"prevPageLink":"/blog/11","hasNextPage":true,"nextPageLink":"/blog/13"}},
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